Impressions from Brazil

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Football World Cup 2002

Ronaldinho
Ronaldinho

We were incredibly lucky in being in the land of football exactly during the World Cup. Due to the time difference to Korea and Japan, the matches of the Selecão took place very early in the morning (4am and 8am). Despite the early hours, every goal of the brasilian players has been celebrated with fire crackers. Not to mention the reporters on TV: "Golgolgol! Goooooooooooll! Rrrronaaaldiiiiinhooo!", followed by a sound snippet with sonorous voice and a slight echo effect: "BRASIL!". 1:0.

For sure, football is topic number one. Taxi drivers are well informed about the latest news of Felipão, the coach of the brazilian team. Ronaldo, whose picture can be spotted at every corner, gets friendly called "Ronaldinho" (small Ronaldo). Due to that, his colleague who's playing in Europe under the name "Ronaldinho" needs to be called "Ronaldinho Gaúcho".

I was lucky in being able to watch the big World Cup final between Germany and Brazil together with about 50 Brazilians in one of these bar-restaurants. Ear-piercing sound level from specially installed speakers, shouting and encouraging fans, a trumpet player. Everybody knows how the match ended - fortunately, the Brazilians had all reason to celebrate! A spontaneous parade with a decorated truck: the trumpet player was the first on board, beside him a drummer and a black woman holding a tin cup, wrapped in golden foil.

For non-Brazilians, TV got a little monotonous. All the day long nothing else than "BRASIL!" and the two winning strikes of Ronaldinho in slow-motion and super-slow-motion. At the end of the evening, the spectators were invited to participate by telephone at a quiz: they showed five naked pairs of calfs - and the question: "Which one belongs to Rivaldo"?

Brazil stood still for several days, hundreds of thousands of people in the streets, yellow t-shirts and brazilian flags everywhere - Samba, music and dancing... the brazilian fans truly deserved the champion's title!

"O penta é nosso!" - "The fifth [World Cup title] is ours!" - or better: yours...

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Publicity for beer

Turtle of Brahma
Turtle of Brahma

Brazilian publicities for beer are very often linked with - guess what - football. Funny, creative and well done.

During the World Cup in Korea/Japan, this bandy-legged turtle in the yellow-green jersey appeared everywhere. In the TV advertisments of the well known brand Brahma, she sat amidst brazilian football fans and turned her wrinkled neck in direction of the pitch.

Another brand that defines itself by football is Skol, the brand with the red spinning arrow: "Não tem Skol, não tem futebol" - "No Skol, no football". What a wonderful t-shirt that was - yellow with the red logo and the slogan upon. Unfortunately, the marketing campaign was already passed, none of these t-shirts was available anymore.

Very cute were also the beer mats of Antarctica, the brand with the penguins in the logo: "You are the penguin that my mom would like to have as daughter in law." - to be sent as a gift, but just with the telephone number noted upon...

The penguins of Antarctica
The penguins of Antarctica