São João da Boa Vista

Igreja 'Nossa Senhora do Perpétuo Socorro'
Igreja "Nossa Senhora
do Perpétuo Socorro"

The town

São João da Boa Vista is a small provincial town in São Paulo State (SP). It lies in soft hilly landscape about 200km north of the metropolis São Paulo and not far of the border to the federal state of Minas Gerais (MG). A charming calm town with fresh air in beautiful landscape. The people are nice and friendly, everybody knows everybody (sure, that's also not always an advantage), violence does not exist. In short - a calm oasis.


The federal state of São Paulo is known for its "Cowboys" and "Rodeo". Especially competitions in calfing are very popular (= catching a fleeing calf with a lasso while riding a horse, then getting off, tying up the legs of the calf). Naturally, such competitions are accompanied by folk fairs with country music and rustic eatings.

Horse riding is not reserved to professionals. Many people own one or two horses that are accommodated in one ot the many horse ranches. To ride through such a beautiful landscape must be magnificent - not to speak of the sunsets.

Feira & Pastel

The weekly market (feira) of São João has become an institution amongst young people. But not to the ordinary and honest morning time - no, just in the night before. During the night, the merchants errect their selling stalls - and one kiosk is already up and running, selling hot fried salty snacks (salgadinhos).

So, the young revellers drop in to take some hot snack - on the way home or on the way to the next discotheque. The most famous salgadinho is undoubtedly the "pastel", a thin of dough optionally filled with cheese, minced meat or palm hearts (palmitos).

Aguas da Prata

Aguas da Prata is about fifteen minutes by car away of São João - it's already in the mountains. Its name means "silver water" and refers to the purity of the source waters and its high content of mineral trace elements.

Aguas da Prata
Aguas da Prata

This untouched idyll is about to be discovered by Paulistanos - as green destination for weekends and short holidays. So, first asphalt roads emerge - facilitating residental construction and living. And the easier this gets, the more residental homes get constructed - and the more asphalt roads are demanded. Without an active and restrictive policy of development, uncontrolled expansion of the settlements can probably not be avoided. There's just one hope left: that the municipal administration does not surrender to the temptation of high tax revenues.